Athletes & Their Families Agency.
Winning the Game for Clients at Each Step
Great decisions, at the right time, for a lifetime impact.
ABOUT us
We are a next-generation sports agency built for the Name, Image and Likeness (“NIL”) era, where opportunity moves fast and athletes deserve real protection.
Founded and operated by an attorney, our agency sits at the intersection of sports, business, and the law. We represent clients with a legal first approach to NIL opportunities, ensuring every deal is not only profitable, but compliant, strategic, and built for long-term success.
Unlike traditional agencies, we don’t just chase endorsements, we structure them. From brand partnerships and licensing agreements to appearances and digital content deals, we negotiate, review, and protect every contract with the precision of a law firm and the mindset of a modern sports agency.
OUR SERVICES
We provide NIL representation for student-athletes who want to maximize opportunities while staying protected and compliant.
As an attorney operated agency, every client works directly with a licensed attorney, not junior agents or middlemen. We focus on strategic NIL guidance, contract protection, and long-term brand development, all tailored to NCAA regulations and institutional policies.
Including:
brand & monetization strategy
Advising athletes on personal brand positioning, pricing, and sustainable monetization, not just one-off deals.
Compliance guidance
Navigating nationwide NIL laws, NCAA rules and regulations, and school-specific policies to help athletes avoid eligibility issues and compliance violations.
NIL Deal Negotiation & representation
Identifying, negotiating, and structuring NIL opportunities with universities, brands, businesses and organizations to ensure fair value and legal compliance.
Contract review & drafting
Reviewing, drafting, negotiating and revising NIL agreements with a legal first approach that protects athletes from unfavorable terms, hidden risks, and future conflicts, while ensuring your must-haves are included.
Education and ongoing counsel
Providing clear, ongoing legal guidance so athletes and families understand their rights, responsibilities, and long-term implications of NIL decisions.
