Leading On & Off the Court
You lead on a daily basis, whether it’s on the court or field, through media, as a parent, or otherwise. As you know, leading has no limits and neither should your pursuits to grow and protect what you have created and pursue. ATF Sports leverages Big Law experience to provide services that anticipate your needs and protects your interests and pursuits while you navigate through pursuits as a coach and as an individual. If you’re a coach, were here to help. Regardless of the level you coach, we’re here to help you lead.

Personal Branding

Your influence extends far beyond the court or field. So to does your personal brand. Whether you’re leading a collegiate program or coaching at the professional level, your brand can create opportunities for media, consulting, and strategic partnerships. We help strengthen and grow your brand while ensuring every agreement benefits your career and reputation.
Services Include:
- Media & Speaking Agreements
- Licensing Agreementa
- Trademark & Copyright Protection
- Endorsement Agreements & Brand Strategy
- Reputation Counsel & Public Relations


Business Ventures
Many of today’s most successful coaches are entrepreneurs, business owners, and public speakers. The opportunities available to you shouldn’t be limited to the sport.
Whether you’re launching a business, investing in a new venture, or expanding your professional portfolio, experienced legal guidance can help you move forward with confidence.
We provide strategic counsel to help coaches structure, negotiate, and protect business opportunities that support long-term success.
Services Include:
- Entity Formation & Structuring
- Investment & Equity Transactions
- Consulting and Speaking Agreements
- Joint Ventures and Partnership Agreements
- Commercial Contracts

Speaking and Media Engagements

Your Leadership, Values and Experience create opportunities for you far outside of the lines. Whether it’s a podcast, a panel speaker or joining a broadcast every engagement should further your goals.
We negotiate and review media, speaking, and appearance agreements to help protect your interests while maximizing the value of your expertise.
Services Include:
- Speaking Engagement Agreements
- Broadcasting & Media Agreements
- Podcast & Interview Agreements
- Appearance Agreements
- Book & Publishing Contracts
- Content Licensing & Usage Rights


Wealth & Succession Planning
Leadership extends from the court or playing field to your home. Building your family and life outside of coaching is pivotal to being a successful coach.
We work alongside your financial advisors to help you preserve and grow your wealth for you and future generations.
Services Include:
- Trusts & Estate Planning
- Business Succession Planning
- Charitable Giving & Gifting
- Wills and Powers of Attorney
